GAP CONSULTING

Inside the gaps there are opportunities,
let’s find them together.

FUTURE PROOFING
YOUR BUSINESS

The key to driving a successful business into the future is risk management. To future proof your business you can’t rely on one part of your business or one client (or even a few clients). Doing so leaves you at risk.

As a business you must be able to change your mindset and move with the times.

THINK
DIFFERENTLY

Today, markets and industries are continuously pivoting, and if you want to keep your growth curve ascending you need to think differently to future-proof your business.

Thinking differently means taking a broader, deeper, approach to planning and setting sustainable goals. In turn, this will bring commercial advantage and the ability to plan ahead with ease, certainty and confidence in knowing that you have taken essential steps to future-proof your business.

The starting point is a Gap Analysis.

“A gap analysis is a short yet powerful process that can protect and set companies up for years. Let’s build a bridge that allows your business to cross with peace of mind that your setup is not for a fall but to keep moving forward into the future.”

– Susan Crane
Gap Analyst and Senior Business Consultant

WHAT IS A GAP ANALYSIS?

A gap analysis differs from market research in that it’s proactive rather than reactive.

A gap analysis (performed internally or externally) is an in-depth process that identifies sales opportunities where the demand is greater than the supply. Using this process helps a company identify markets that are currently underserviced.

Through the deployment of gap analysis an organisation can make logical and informed decisions based on market facts rather than opinion.

A gap analysis also includes looking at a company’s current strategy and resources and benchmarking these in order to compare yourself to competitors and best practices.

Performing a strategic analysis looks at your current state. It drills down on such things as: resources, finances, processes, footprint of locations, marketing, products, equipment, services, and costings.

This analysis helps you easily identify gaps and come up with go-to-market strategies that fill these gaps to achieve your goals faster.

HOW DOES IT WORK?

There are 4 stages to a business GAP analysis. A Gap Analysis can take from 4-6 weeks to complete from the time of agreement.

Business Diagnosis & Assessment

Current situation –
Where are you now?

Market Research & Data Collection

Investigate & research your
market on macro &
micro levels.

Gap Analysis Report & Presentation

Report Findings and
recommendations

1 Day Workshop

1 day planning and
implementation workshop

Book a Consultation

What Industries Do You Do It For?

Our experience crosses many industries. We have over 20 years of experience conducting go-to-market strategies and conducting Gap Analysis for some of the largest brands in Australia and globally.

WHY A GAP ANALYSIS?

Each year we pay thousands of dollars to access some of the world’s most current comprehensive data and market reports. We are experts at making sense of this data and relating the information back to your business.

We cut through the complicated data and synthesize the information for you. Combined with further research we conduct internally and externally, we define clear recommendations you need to take to not only to understand the current status of your business but to create more valuable long term solutions, allowing you to future proof your business.

Intelligent Market Insight

Compare your performance against the total market
In-depth insight into your competitors of today and tomorrow
Leverage insights to help you make the right decisions at the right time
Fresh perspectives to spark outside-the-box thinking

Forecasting for Change

Making sense of the current data and forecasting sales for the future
Forecasting costs associated to this growth to make sure it is sustainable

Tailored Solutions

Our GAP analysis provides you with tailored sustainable solutions so you can effectively plan what you need to do today and in the months/years ahead

A Gap Analysis is time intensive.
We are only able to take 1-2 clients per month.
To avoid waiting please book a consultation.

With Susan’s hands on approach, hard work and determination we were able to pivot the business quickly and efficiently.

“Susan conducted a gap analysis of the automotive industry, and Ozzy Tyres. She identified all the gaps within the business and through this we worked together and developed various go to market strategies and business plans. Susan also helped develop the implementation plan for SAP and for the B2B wholesale portal. She created measurable budgets & targets for the sales team, and designed reporting for all divisions of the business.

Susan was also instrumental in the outsourcing of our operations into a 3PL model. Her attention to detail, and process orientation thought process enabled this move to be a great success. Susan developed tools so we could forecast our costs for the next 12mths and that were able to easily manage this moving forward. With Susan’s hands on approach, hard work and determination we were able to pivot the business quickly and efficiently, allowing me to make informed decisions. This makes it a pleasure to recommend Susan as she will be an asset to any business.”

– Hussain Chahine
Founder Ozzy Tyres

Book a Consultation

Mobile:	+61 477 997 099
Email:	info@craneconsults.com.au
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GAP CONSULTING

FUTURE PROOFING
YOUR BUSINESS

THINK
DIFFERENTLY

WHAT IS A GAP ANALYSIS?